Asia is home to many of the world's most promising, emerging economies. In particular, the  Southeast Asia market  becomes the most potential with strong consumption and amazing growth rate.

Southeast Asia – Emerging Markets
The population as of February 2021 of Southeast Asian countries is  672,877,232 people according to data from the United Nations, accounting for 8.57% of the world population. It is predicted that by 2030, Southeast Asia will witness a strong population growth, reaching 727 million people. In 2020, the total estimated GDP of 11 Southeast Asian countries is  3.11 trillion USD, an increase of 1.5 times compared to 2010, peaking in 2019 reaching the mark of 3.23 trillion USD.


With a young population with an average age of 30, Southeast Asian countries provide abundant labor resources and potential consumer markets.

The outstanding growth rate has made this area a "fertile ground" in the eyes of international businesses, attracting billions of dollars of investment capital. The strong investment of two giants in the world's e-commerce industry,  Amazon and Alibaba  in the region has created a premise for changing the consumption habits of Southeast Asian countries, helping businesses in the region. Regional and international easily enter this market.


In 2019, the total value of "imports" of Southeast Asian countries from the United States was estimated at 86.1 billion USD, up 0.2% (205 million USD) compared to 2018 and up 60.1% over the previous year. 2009.

Main import industries:

Services (research and development services, management and professional services, and tourism sectors): $39 billion
Electronic equipment: 15 billion USD
Agricultural products: 13 billion USD
Machinery: 9.7 billion USD
Aircraft: $9.1 billion
Mineral fuel: 7.1 billion USD
Optical and medical instruments: $5.6 billion.

The growth of e-commerce has also created the opportunity for faster and better logistics services. to ensure a smooth flow of supply chain operations. However, the industry is still in its infancy, with potential supply chain challenges in Southeast Asia.

Complex geography and poor roads make last-mile delivery a challenge for 3PLs and e-commerce players in the region. For example, Indonesia consists of more than 17,000 islands and a large portion of customers live in areas without paved roads or clear signage.

Based on technology & automation platform, VELA provides reliable Fulfillment service with extensive warehouse system in 5 Southeast Asian countries and automates order fulfillment. In addition, VELA's international shipping and last mile delivery management solution is specially designed by logistics experts, tailored to each country in Southeast Asia to ensure you the best services. best service.

Online travel also became a bright spot in the region when Expedia (USA) invested $350 million in Traveloka. According to research by Google and Temasek Holdings, the revenue of Southeast Asia's online travel industry will reach nearly 70 billion USD by 2025, thanks to two-thirds of Asian residents under the age of 40 and spending on travel. tourism is increasing.

Southeast Asia is a new market, attracting international businesses thanks to its strong consumption. By 2030, it can be said that the huge consumption of these countries will not only come from population growth, but will largely come from increasing per capita spending.

However, in the face of the impact of the Covid-19 pandemic, businesses and investors need to aim to stay relevant, prepare for drastic changes in customer perceptions and preferences, and have a plan in place. plans to work when consumption patterns differ from pre-pandemic.