Not outside the strong development of the Southeast Asian market, the e-commerce industry in the Philippines has made certain growth steps, especially in the context of the Covid-19 epidemic that has promoted online shopping. According to the online statistics portal Statista, it is estimated that e-commerce in the Philippines will grow by about 7.9% annually over the next 5 years; reaching a market volume of around $1.48 billion by 2024.

As a primitive market with a high percentage of internet users, the Philippines will be a challenging but also promising market for online sellers. Let's see what are the top 4 most popular e-commerce platforms in the Philippines today and what factors have helped these platforms break through in this article!

Top 1: Shopee

Shopee was named as one of the top online shopping sites for mobile phone users in Southeast Asia, including the Philippines. According to iPrice's statistics, Shopee is the most used mobile e-commerce application in the Philippines and overthrew Lazada to become the e-commerce site with the highest number of visitors in this country with nearly 78 million monthly visits. increased by more than 150% compared to 2020.

The reason for Shopee's strong growth can be attributed to the variety of products and brands, always at the forefront of media campaigns and huge promotions. In particular, along with that is extremely fast delivery time, only 2-5 days in Manila, 3-8 days in suburban areas, 7-16 days for international products. All have created the attraction and impressive growth of this trading floor.

Top 2: Lazada

Lazada's growth is quite impressive, reaching about 50% from more than 30 million to nearly 45 million monthly visits. However, with this increase, Lazada was officially far behind Shopee in the Philippines market and finished in second place.

Lazada's shipping time is estimated to be longer than Shopee's, from 5-7 days within Manila city, 12 days for suburban addresses excluding addresses in remote areas.

Top 3: Zalora

Zalora is Southeast Asia's largest fashion retailer, offering a wide range of brands for online fashion and lifestyle enthusiasts. Items from famous brands like Adidas, Nike, Herschel, Mango, Zara and Topshop are all available on this online shopping site. Consumers can also find a number of products from luxury brands such as Dolce and Gabbana, Kate Spade and Emporio Armani.

With a variety of products and brands focusing on the fashion industry, Zalora still holds on to the third position with nearly 2 million visits per month. Zalora has many payment methods: cash, PayPal, GCash, GrabPay, ... but this e-commerce site only ships from Monday to Friday, 9 am to 6 pm, excluding holidays. . This may cause the customer to receive the goods later than expected.

Zalora floor is suitable for the business model of building a brand for sales, not suitable for transnational sellers who do not have a specific product brand. Therefore, depending on their business model, the seller will choose an e-commerce floor to sell appropriately or combine sales in 2 or more e-commerce floors.

In addition, sellers can also refer to a few e-commerce sites such as Ebay, Beauty MNL, Galleon, O-Shopping, etc. However, it can be clearly seen that the difference in traffic and popularity between Shopee, Lazada and the rest. Social networking is also an extremely potential market to exploit with Facebook, Instagram and Twitter being the three most popular social networks in the Philippines.

Hopefully with the information the article gives you can have a more holistic view to choose the platform to start a business in the Philippines for yourself. If you need advice on expanding your business into the Philippines, contact Vela today!